Karachi cafe leans on international branding to sell local tea and snacks to consumers
 |
| The black, twisted moustache - a symbol of command and power of manhood in this region - replaces the siren with her crown in the original Starbucks logo. Even the name Sattar Buksh sounds similar to that of the global coffee giant. |
Dubai: Many young entrepreneurs would have surely thought about the secret behind Starbucks’s successful business recipe.
Rizwan Ahmad and Adnan Yousuf not only thought of it, rather they opened one - Sattar Buksh Cafe.
Situated in Block 4 Clifton in Karachi, the cafe’s brand and logo will probably need no time at all to associate with the original company.
The black, twisted moustache - a symbol of command and power of manhood in this region - replaces the siren with her crown in the original Starbucks logo. Even the name Sattar Buksh sounds similar to that of the global coffee giant Star Bucks
The buzz has been going in Karachi for a while now and spreading around the region, not just due to their clear cut replica of brand and logo, but also for their amazing combination of taste of both the worlds as they claim on their website; such as a cup of coffee along with a desi “Paratha” with some Nutella on the side, or simply a karak chai (strong tea).
Shortly after Starbucks discovered their likeness was being used, Sattar Buksh was shot with legal notice with obvious and clear demands of changing the logo.Visitors have already marked their favourite order: the “besharam – topless burger” with a variety of tea blends.
But the daredevils did not give up and were out on Facebook with the following statement: “We have nothing to do with any foreign franchise nor do we want to categories ourselves as mere coffee experts. We’re ‘Jutts of all trades’ and we cater to everyone!”
And meanwhile the new logo was out.
As an Emirati with a bloodline of businessmen, I could not ignore the courage and spirit of entrepreneurship exhibited by these two men. Despite the fear of property intellectual rights violation, hefty compensational fines and a social label of “imitation,” Ahmad and Yousuf have brought their dreams to reality!
Source: Gulf News
0 comments:
Post a Comment